Case Study: iTSM Group achieves more targeted, measurable content marketing with contentbird

iTSM Group - Customer Case Study

The iTSM Group, a provider of enterprise service management solutions, faced a challenge with a lack of a clear content marketing strategy. Their content was produced on demand without measurable results or predefined goals. To address this, they turned to Contentbird and enrolled in their Content Marketing Academy to bring structure to their work and generate quality leads.

Contentbird's solution provided a framework for goal-oriented content production, which the iTSM Group integrated into their workflow. This enabled them to work more efficiently and align their strategy to focus on lead generation. The results included a significant increase in quality leads and website traffic. Additionally, the team gained the ability to properly manage over 5,000 content pieces using Contentbird's operations software, ensuring transparency and control.

iTSM Group

Patricia Peyre

Marketing Operations Manager