Case Study: Sporting Life boosts social media engagement and traffic with Content Stadium

How Sporting Life Effortlessly Turns Stats Into Powerful Visuals With Content Stadium

Sporting Life, a British sports media website, wanted to increase engagement, reach, followers, and ultimately traffic from social media to its site, but its small team struggled to create stats-driven graphics quickly enough. Before Content Stadium, they depended on an in-house designer and Photoshop templates, which slowed production, required advance planning, and limited how much content they could publish.

Content Stadium built tailored templates in its CREATE platform so Sporting Life could quickly produce static and animated graphics with data connections, one-click size changes, photo cut-outs, and easy edits. The result was faster content creation, higher-quality visuals, and major growth in traffic and followers: their new Facebook racing page reached 30,000 followers and 0.5 million clicks in under a year, while their main Facebook page drove 7 million clicks and their main Twitter page drove 0.5 million clicks in the last year.

Sporting Life

Chris Hammer

Social Media Manager