Case Study: Ligue de Football Professionnel creates social media content faster and at scale with Content Stadium

How Ligue 1 Uber Eats and Ligue 2 BKT (LFP) Create Quality Content at Speed With Content Stadium

Ligue de Football Professionnel (LFP), which runs Ligue 1 Uber Eats and Ligue 2 BKT, needed a faster way to create high-quality social media content that stayed on brand while meeting the constant demands of football fans. The team also needed a robust tool that could support live coverage of up to 10 matches at once, without relying on design resources for every post. Content Stadium helped LFP address this challenge with its content creation platform.

Content Stadium custom-built a set of templates in Content Stadium CREATE for Ligue 1 and Ligue 2, enabling teams across LFP’s markets to produce branded visuals, animations, and match content quickly with no design skills required. The solution supported live match updates, pre- and post-match content, and wider league communications, while built-in data connections, animations, photo cut-outs, and language switching improved efficiency. The impact was significant: LFP increased output from 6,000 visuals to 20,000 visuals over two seasons, and in one season Twitter engagement grew by 89% for Ligue 1 and 162% for Ligue 2, while social media fanbase growth reached 18% across all channels.

Ligue de Football Professionnel

Sébastien Rigaud

Digital Project Manager