Case Study: Het Nieuwsblad achieves faster, on-brand social media content creation with Content Stadium

How Het Nieuwsblad Unified Their Social Media Feeds With Content Stadium

Het Nieuwsblad, the second biggest newspaper in Belgium and part of the Mediahuis group, wanted a faster way for its seven-person digital publishing team to create social media content without losing brand consistency. Before using Content Stadium, they relied on Photoshop templates that were used inconsistently and took too much time, which led them to post unedited images just to keep up.

Content Stadium built a multi-functional smart template for Het Nieuwsblad that let the team quickly create on-brand visuals for Facebook, Instagram feeds and stories, with options for different post types, fixed brand styling, and automatic background removal. After just three months, Het Nieuwsblad became one of Content Stadium’s most active clients, posting more content, improving consistency, and increasing Facebook engagement with text overlays; the platform also made it easier to onboard new team members.

Het Nieuwsblad

Ewoud Huysmans

Digital Publisher