Case Study: FC Utrecht steps up pitch-side storytelling with Content Stadium LIVE

How FC Utrecht Stepped Up Their Pitch-side Stories With Content Stadium Live

FC Utrecht, a Dutch Eredivisie football team, wanted to create stronger pitch-side social media stories that stood out from those of other clubs. Social Media Creative Joris van Peer needed a faster way to produce branded, high-quality Instagram Stories while on the move, and the club was already using Content Stadium CREATE for other social content.

Content Stadium solved this with Content Stadium LIVE, which lets FC Utrecht add branded frames, stickers, logos, fonts, and themes directly from a phone while beside the pitch. As a result, the club can create recognizable, on-brand stories much faster, improve visual quality, and publish real-time content without returning to the office. FC Utrecht was the first team to test the app and chose to continue after a two-month trial, showing clear value in speed, branding, and improved storytelling.

FC Utrecht

Joris van Peer

Social Media Creative