Case Study: betFIRST boosts live social media engagement with Content Stadium

How betFIRST Rolled Out Their New Live Social Media Strategy With Content Stadium

betFIRST, one of Belgium’s biggest sports betting operators, needed a faster way to produce social media visuals as its social-first strategy and live football coverage ambitions put heavy pressure on its in-house design team. With support from Content Stadium, the company sought a solution that would let social media editors create timely, on-brand content during evening and weekend matches, while easing the workload on designers.

Content Stadium provided betFIRST with custom templates, integrated databases, and flexible live-content formats for lineups, goals, stats, polls, and more, enabling editors to create visuals in under a minute without needing official club images or logos. As a result, betFIRST produced 10,900 visuals in 10 months, increased engagement by 175%, grew followers by 26%, and now creates around 90–95% of its social media visuals with Content Stadium.

betFIRST

Paul Seghers

Social Media & Content Manager