Case Study: A.S. Watson grows employer brands on social media with Content Stadium

How A.S. Watson Grew and Professionalized Their Employer Brands With Content Stadium

A.S. Watson, the world’s largest international health and beauty retailer, wanted to professionalize its employer branding across multiple brands and social channels. Working with Content Stadium, the team needed a way to create consistent, recognizable recruitment content for ICI PARIS XL, Kruidvat, Trekpleister, and A.S. Watson without having a designer in-house.

Content Stadium provided flexible social media templates and a content creation platform that let A.S. Watson quickly produce on-brand images, animations, and videos for LinkedIn, Instagram, and Facebook. Using Content Stadium daily, the team saw a 75% increase in Instagram followers, a 23% increase in LinkedIn followers, more website traffic and online applications from social media, and stronger brand recognition across all four employer brands.

A.S. Watson

Nicole Matijssen

Employer Branding & Recruitment Specialist