Case Study: University of York boosts campus sustainability awareness with Content Soup

University of York boosts engagement to 5.3% with Content Soup

The University of York's Environmental Sustainability Academy (ESAY) sought to raise awareness of sustainability issues on campus, specifically for a new biodiversity initiative called York Living Labs. Their challenge was to motivate students and staff to be more mindful of their natural environment. They commissioned Content Soup to develop a social media campaign to address this.

Content Soup created and executed the #KnowYorCampus campaign, turning scientific biodiversity findings into engaging social media content. The six-week campaign included posts, photos, and videos across multiple platforms. The results were highly successful: the campaign reached over 250,000 people, achieved a 5.3% engagement rate, and generated over 15,000 engagements and 45,000 video views. Content Soup delivered a campaign that significantly raised awareness and engagement for the university's sustainability goals.

University of York