Case Study: Tiger Sheds achieves 33 authoritative links and a 30% traffic uplift with Content Soup

Tiger Sheds gains 33 authoritative links with Content Soup

Tiger Sheds, an online shed retailer, needed to improve its Google search ranking and web presence to maintain sales. The company appointed Content Soup to deliver a creative, PR-led SEO campaign that would generate high-quality organic links on major news sites and raise brand awareness.

Content Soup created a unique news angle by developing the world’s first spider-proof shed, working with bug experts and issuing a multimedia press release during prime spider season. This strategy generated over 60 high-quality coverages, including 33 authoritative links on major sites like The BBC and The Guardian. The campaign resulted in a 30% increase in web traffic and new visitors for Tiger Sheds, alongside significant social media mentions.

Tiger Sheds