Case Study: Shears Yard boosts diners and buzz with Content Soup

Shears Yard drives 50,000-email footfall with Content Soup

Content Soup worked with Shears Yard, a revered Leeds restaurant, to help it stand out and attract customers amidst intense competition from new establishments in the city. The challenge was to raise its profile and drive footfall, particularly on weekdays.

The solution from Content Soup included a PR plan focused on seasonal menus, creating events like 'The Half Yard' sharing menu, and running fortnightly email marketing campaigns. This strategy generated positive press coverage and influencer attention. The email campaigns had high open rates and used unique codes that showed a significant impact on revenue, with one new menu booking out in its first week.

Shears Yard