Case Study: Second Store achieves rapid Instagram growth and sales with Content Soup

Second Store grows Instagram followers from 400 to 6,000 with Content Soup

Content Soup worked with Second Store, a female-focused online sneaker start-up, to help it reach a new and lucrative audience on a small budget. The challenge was to effectively introduce the new brand and drive growth through a highly targeted campaign.

The solution was a targeted Instagram influencer campaign featuring stylish mothers. Content Soup's campaign gifted products to three influencers, who created posts and stories that introduced the brand to their combined audience of over 150,000. This resulted in the Second Store Instagram account gaining thousands of new followers overnight and generating approximately 80 direct sales, representing a significant return on investment for the start-up.

Second Store