Case Study: Leeds Town Hall achieves sell-out Christmas attendance and national coverage with Content Soup PR

Leeds Town Hall sells out 100 Christmas shows with Content Soup

The Leeds Town Hall sought to generate awareness and ticket sales for "The Wood Beneath the World," a new immersive Christmas installation. This was a novel venture for their seasonal programming. They engaged the PR agency Content Soup to manage the promotional campaign.

Content Soup implemented a strategy involving media relations, influencer previews, and social media teaser campaigns. They secured interviews with the creators to tell the project's story. The vendor achieved extensive regional and national press coverage, culminating in five-star reviews and a complete sell-out of all 100 shows and related dining events, with over 4,000 attendees.

Leeds Town Hall