Case Study: Leeds Beckett University engages students with Life in Leeds microsite from Content Soup

Leeds Beckett University launches Life in Leeds in record time with Content Soup

Leeds Beckett University needed to create a "Life in Leeds" microsite to give new students a genuine and inspiring insight into city living. They appointed Content Soup, a creative PR agency with deep local knowledge, to provide copywriting and audience research services for this project.

Content Soup implemented a highly audience-focused solution by directly interviewing students to craft an insight-led content list. They adopted a more editorial, blog-like format with feature ideas and enlisted local influencers to share their perspectives. The web project was delivered on time and on budget for Leeds Beckett University. Content Soup's work resulted in one of the university's most visited web pages, which continues to provide engaging social media content years after its launch.

Leeds Beckett University