Case Study: Leeds Beckett University boosts Graduation week coverage and social engagement with Content Soup

Leeds Beckett University boosts Graduation week engagement over 5 days with Content Soup

The customer, Leeds Beckett University, sought to elevate its graduation week celebrations and showcase its students through an engaging PR and social media campaign. They enlisted the PR agency Content Soup to handle media relations, speechwriting, and social storytelling for the 2018 events.

Content Soup implemented a multi-faceted solution. They ran a media relations program that secured local and national press coverage for graduate stories, wrote speeches for honorary graduates, and managed a live social media campaign on Snapchat and Instagram Stories throughout the week. The results included widespread media placements, successful live social content viewed by thousands daily, and positive feedback from the student community. Content Soup's campaign effectively captured and amplified the excitement of the graduation celebrations.

Leeds Beckett University