Case Study: Delicious Alchemy boosts national brand awareness with Content Soup PR

Delicious Alchemy generates 50+ media pieces with Content Soup

Delicious Alchemy, a Sheffield-based gluten-free food brand, needed to increase its national brand awareness. The company engaged the PR services of Content Soup to achieve this through targeted trade and consumer media relations.

Content Soup implemented a comprehensive PR strategy that included media visits, product launches, leadership profiling, and influencer partnerships. This resulted in over 50 pieces of national and regional media coverage, significant trade features, and two gold award wins. The campaign directly contributed to the client securing new product listings, including with Sainsbury's, after buyers saw the coverage generated by Content Soup.

Delicious Alchemy