Case Study: Calderdale College improves course descriptions and messaging with Content Soup

Calderdale College writes 20 course descriptions with Content Soup

Calderdale College, a further education college with over 4,500 students, needed a fresh perspective for its course descriptions. Their marketing team lacked the time and resources to create consistent, engaging copy that would appeal to prospective students. They engaged the copywriting agency Content Soup to address this challenge.

Content Soup immersed themselves in the college's environment to develop a bolder, more direct tone of voice. They wrote 20 detailed course descriptions and later additional website sections. The solution was successful, leading to further PR projects. The head of marketing noted that Content Soup delivered creative, on-budget work that truly understood the audience, ultimately aiding student recruitment efforts.

Calderdale College