Case Study: Pause increases awareness and donations with Content OD animation

Pause wins 3 Gold Roses Awards with Content OD

Content OD worked with Pause, a UK charity supporting women who have had children removed from their care. The charity's challenge was to create a piece of content that would effectively highlight their work and help increase donations, while authentically raising awareness of difficult issues.

The solution from Content OD was an animated video featuring the authentic voice, writing, and drawings of a woman named Joanne. This powerful approach told a personal story that delivered a positive outcome. The video was highly successful, winning Gold awards in the Animation, Charity Advert, and Copywriting categories at The Drum’s 2017 Roses Awards, as well as receiving the event's Chairman’s award.

Pause