Case Study: iTacit achieves faster, higher-ranking content briefs with Content Harmony

HR Software & Consulting Firm builds content briefs in 20 minutes with Content Harmony

iTacit, a front-line workforce platform, faced a significant challenge in content marketing. Their team spent hours manually researching topics and creating content briefs without assurance their content would rank, consuming valuable time and resources. Marketing Director Teri Maltais sought a better way to streamline the process and achieve SEO success, turning to the vendor Content Harmony for its content brief and optimization platform.

Content Harmony provided a data-driven solution, enabling iTacit to build comprehensive content briefs in just 20 minutes instead of two hours. The platform analyzed search intent, topics, and competitor data to guide writers. Using Content Harmony's Content Grader for final checks, the team virtually eliminated rewrites and achieved first-page rankings for competitive keywords, setting the stage for increased visibility and conversions as they scale.

HR Software & Consulting Firm