Case Study: GTechniq improves distributor access to approved marketing assets with Content Formula

GTechniq launches SharePoint marketing portal with Content Formula, with distributor sign-ups on day one

Gtechniq, a manufacturer of ceramic coatings and surface care products, faced a challenge with its global distributors struggling to find approved marketing assets on its disorganized SharePoint site. Content Formula was engaged to solve this findability problem, which was impacting the commercial effectiveness of Gtechniq's distributor network.

Content Formula transformed the existing SharePoint into a visual marketing portal with thumbnail browsing, enhanced search, and structured navigation. The solution made approved assets significantly easier for distributors to find and download, leading to immediate sign-up requests and ensuring the use of up-to-date materials. The internal Gtechniq team was also empowered to manage the portal themselves following the launch.

GTechniq