Case Study: Wrexham Mineral Cables achieves 500+ whitepaper downloads and strategic industry engagement with Content Coms

Wrexham Mineral Cables drives 500+ downloads with Content Coms

The customer, Wrexham Mineral Cables (WMC), faced the challenge of urgently calling for better testing standards for fire safety cables used throughout the built environment. To address this, they engaged the vendor, Content Coms, to leverage its specialist built environment expertise, public affairs experience, and media relations services.

Content Coms developed a technical white paper and executed a multi-channel campaign that included PR, social media promotion, and direct stakeholder engagement. This involved identifying and personally briefing key MPs, policymakers, and industry figures. The work by Content Coms resulted in over 500 white paper downloads, significant press coverage, and opened up strategic-level conversations for WMC with previously hard-to-reach specifiers.

Wrexham Mineral Cables (wmc)