Case Study: Priva Building Automation boosts cloud subscription renewals with Content Coms

Priva Building Automation boosts cloud renewal success with Content Coms' 6-week workflow

Content Coms was engaged by Priva Building Automation to help increase the success rate of renewals for its Priva Digital Services cloud-based building management platform. The challenge was to secure more subscriptions from time-poor building owners and operators by removing complication from the renewal process.

The solution from Content Coms was a content-led workflow featuring a frictionless, four-step renewal plan. This included a suite of email templates, dedicated landing pages, and a simple infographic outlining three service tiers. The implemented workflow was highly successful for Priva, significantly increasing renewal rates and being hailed as an example of best practice within the wider business.

Priva Building Automation