Case Study: a leading lighting manufacturer boosts search visibility with Content Coms

Lighting Manufacturer boosts search visibility 10x with Content Coms

The customer, a leading lighting manufacturer, engaged vendor Content Coms to address the challenge of its digital knowledge hub, which lacked a coherent SEO and content strategy to effectively connect with its target audience of consultants, designers, and specifiers.

Content Coms implemented a comprehensive solution that included refreshing the HubSpot blog's design and UX, developing an audience-centered content strategy, and executing targeted on-page and off-page SEO. This strategy resulted in a dramatic 10x improvement in overall search visibility, a 22% uplift in referral traffic, a 3x increase in total visitors, and a 24x increase in target keywords ranking on Google's first page for the lighting manufacturer.

Lighting Manufacturer