Case Study: Kate Loudoun Shand builds transparent sustainability messaging with Content Coms

Kate Loudoun Shand builds supply-chain transparency FAQs with Content Coms

Kate Loudoun Shand, a Mid-Atlantic textiles brand, sought guidance on its sustainability messaging with an emphasis on communicating its supply-chain transparency. The brand engaged the ESG Comms team from vendor Content Coms to address this challenge.

Content Coms implemented a solution centered on asking probing questions to uncover the brand's sustainable practices. This process resulted in the creation of a set of FAQs aimed at interior designers and eco-conscious consumers. The vendor also began plotting a sustainability roadmap with the client to guide the brand on its journey toward becoming a full-fledged B Corp.

Kate Loudoun Shand