Case Study: Connected Light achieves a distinct brand voice with Content Coms

Connected Light sharpens tone of voice with Content Coms after 30 years of lighting expertise

Connected Light, a family-run lighting projects business based in Bristol, sought help from Content Coms to refine its core messaging and create a distinct brand identity that would differentiate it from other lighting services companies.

Content Coms implemented a corporate messaging workshop to define the company's values and then created a unique tone of voice, vocabulary, and imagery for the brand. This new messaging was applied across various brand elements, including collateral, brochures, and the company website, resulting in a confident and compelling corporate narrative.

Connected Light