Case Study: WoodMac unifies three research platforms into one customer-centric portal with Content Catalyst

How an energy industry consultancy merged three research products into a single platform

WoodMac, an energy industry consultancy, faced a challenge after growing by acquisition. The company was managing three separate content platforms for its Power & Renewables division, which created a confusing and inconsistent experience for its customers. To solve this, WoodMac partnered with Content Catalyst and utilized its publishing and monetization platform.

The solution involved merging all content into a single, intuitive customer portal using Content Catalyst's system. This allowed WoodMac to organize its research consistently and offer superior search functionality. The implementation was completed efficiently, leading to higher user satisfaction and growing per-user engagement levels within the first three months. Content Catalyst enabled the company to present a unified brand and improve how clients access its entire content portfolio.

WoodMac

Matthew DaPrato

Product Suite Director, Power & Renewables