Case Study: Glengoyne Distillery achieves a premium visitor experience and higher spend with Contagious

Glengoyne Distillery boosts visitors 117% with Contagious

The customer, Glengoyne Distillery, a small but beloved Scotch whisky producer, faced a challenge with its cumbersome and inefficient visitor experience that hindered both guests and staff. They briefed the vendor, Contagious, to enhance the tour process and visitor flow without compromising whisky production.

Contagious implemented a long-term, multi-phase design strategy over a decade, reimagining the entire brand home experience. This included redesigning the retail shop, creating engaging content for the production tour, repurposing a cottage for ticketing, and expanding the visitor center. The results for Glengoyne were highly successful, including a 117% increase in visitors, an 81% rise in visitor spend, and a 68% growth in retail sales, alongside winning multiple design awards and being named the number one best tour in Scotland.

Glengoyne Distillery