Case Study: Edinburgh Gin achieves a world-class immersive distillery experience with Contagious

Edinburgh Gin boosts footfall 82% with Contagious

Contagious was engaged by Edinburgh Gin to bring their new brand home to life in a historic, C-listed building within a UNESCO World Heritage site in Edinburgh's old town. The challenge was to create an immersive guest experience that honored the site's history while telling the authentic story of the brand, its creativity, and its dedication to natural ingredients.

Contagious designed a sensory journey through the distillery, featuring a flavor arch of handmade botanical sculptures and a dramatic double-height mural. The solution included a glass-enclosed bar overlooking the still house and a rooftop bar with panoramic views. The work by Contagious resulted in an 82% year-on-year uplift in footfall within the first six months, a ranking in the Top 10 of all Edinburgh attractions on Tripadvisor, and an exceptional Net Promoter Score of 9.86/10. The distillery also operates on 100% renewable electricity.

Edinburgh Gin