Case Study: NYX Professional Makeup boosts customer lifetime value with ContactPigeon

NYX Professional Makeup boosts customer lifetime value by 28.6% with ContactPigeon

NYX Professional Makeup faced the challenge of transforming in-store customer interactions into lasting, personalized relationships without relying on an eCommerce platform. To sustain engagement beyond the physical store, they partnered with ContactPigeon and its Customer Engagement Platform.

Using ContactPigeon, NYX built automated, loyalty-driven journeys around key events like birthdays and rewards. This solution transformed in-store sign-ups into a rich customer database and enabled smarter segmentation. The results included a 28.6% increase in Customer Lifetime Value, a 55% increase in purchase frequency, and over 80% of subscribed customers enrolling in the loyalty program.

NYX Professional Makeup