Case Study: Lilly Drogerie achieves 11% revenue uplift with ContactPigeon

Lilly Drogerie boosts revenue by 11% with ContactPigeon

Lilly Drogerie, a major retail pharmacy chain, faced the challenge of scaling its customer engagement across hundreds of stores without losing personal relevance. To combat intensifying competition, they partnered with ContactPigeon to gain deeper visibility into customer behavior and achieve more precise personalization across their marketing channels.

ContactPigeon implemented an omnichannel customer engagement solution that unified Lilly Drogerie's customer data into a single view. This allowed them to build automated, lifecycle-based journeys and activate personalized campaigns across email, on-site experiences, and push notifications. The solution drove an 11% revenue uplift, with 9% of total revenue generated by automated journeys and a 36% email open rate from personalized campaigns.

Lilly Drogerie