Case Study: Calvin Klein achieves 16% sales growth with ContactPigeon

Calvin Klein drives 16% sales growth with ContactPigeon

Calvin Klein's regional team faced the challenge of having customer data siloed across their stores, e-commerce site, and marketing channels. This prevented a unified customer view and limited their ability to deliver personalized experiences, making it difficult to capture growth opportunities. To address this, they turned to ContactPigeon's Customer Data Platform (CDP).

Using ContactPigeon's platform, Calvin Klein unified its online and in-store data to create a seamless customer view. The solution involved automating cross-channel journeys and employing AI-powered RFM clustering for precise segmentation. This strategy delivered significant results, including a 16% year-over-year sales growth, a 26% share of revenue attributed to ContactPigeon, and a 69% increase in QR code registrations.

Calvin Klein