Case Study: Mustang Cat builds internal comms foundation and reaches deskless workers with ContactMonkey

Mustang Cat reaches 40–50% of deskless workers with ContactMonkey

Mustang Cat, an authorized Caterpillar equipment dealer, faced a significant challenge with its internal communications, having no established program, engagement metrics, or reliable way to reach its large deskless workforce. The company turned to the vendor ContactMonkey to build a foundational communications strategy from scratch.

By implementing ContactMonkey's internal email platform, Mustang Cat gained crucial metrics, a consistent sending process, and targeted segmentation. The results included reliably reaching 40-50% of its previously disconnected deskless employees and a dramatic increase in nominations for its Servant Leader award, demonstrating a positive cultural impact. The solution from ContactMonkey also built greater trust and transparency across the organization.

Mustang Cat