Case Study: Cimpress improves internal email metrics and engagement with ContactMonkey

How to Progress Your Internal Communications with Email Campaign Metrics

Cimpress, a large technology company with over 10,000 employees, faced a challenge in maturing the analytics behind its internal email communications. Their internal comms team sought a single tool from a vendor like ContactMonkey to track engagement metrics, understand which messages resonated with employees, and become more data-driven in their strategic planning.

By implementing ContactMonkey's internal email tracking and newsletter platform, the team gained the ability to track opens and clicks, experiment with subject lines, and use pulse surveys for instant feedback. The solution from ContactMonkey enabled Cimpress to determine the best send times for their global workforce, increase the relevance of their communications, and ultimately prove the value of their work, making their internal comms programs more effective and data-informed.

Cimpress

Ashley Allen

Director, Strategic Communications & Operations Managing Communications