Case Study: University of North Texas saves 3 hours per newsletter with ContactMonkey

How to Measure Internal Email Metrics with ContactMonkey

The University of North Texas (UNT), a large public research university, faced a challenge in measuring the effectiveness of its internal email communications. With a lean team and limited analytics from their previous tools, Senior Communications Strategist Amy Armstrong had no insight into whether faculty and students were reading or engaging with their newsletters. This lack of data made it difficult to validate their strategy and use their time effectively. They needed a solution, specifically one compatible with Outlook for Mac, that could provide these essential metrics.

UNT implemented ContactMonkey for Outlook to address these challenges. The solution provided an analytics dashboard to track engagement, pre-made templates, and a drag-and-drop builder that saved the team three hours per newsletter. With ContactMonkey, the university could now measure what content resonated with different audiences, allowing them to refine their communications strategy and significantly improve efficiency.

University of North Texas

Amy Armstrong

Senior Communications Strategist