Case Study: BASF manages a remote and deskless workforce with ContactMonkey

How to Manage a Remote and Deskless Workforce with ContactMonkey

BASF Group, a major chemical manufacturer, faced the challenge of effectively communicating with its large, remote, and deskless workforce without overwhelming employees with excessive emails. Their internal communications team, led by Global Communications Manager Mark Kaplan, needed a strategic tool to send targeted information and prove the value of their efforts to company management. They turned to the vendor ContactMonkey for a solution.

Using ContactMonkey’s internal communications software, specifically its email builder and analytics, BASF created engaging, targeted emails. The solution provided concrete results, such as an 88% open rate on a key campaign, which demonstrated clear value to leadership and streamlined their internal communications process during challenging times like the COVID-19 pandemic. ContactMonkey enabled the team to easily prove the effectiveness of their efforts with hard data.

BASF Group

Mark Kaplan

Global Communications Manager