Case Study: Travel Counsellors achieves personalized, data-driven internal communications with ContactMonkey

How to Create Personalized Email Communications with ContactMonkey

Travel Counsellors, a UK-based global travel agency with 1,900 franchisees, faced significant internal communications challenges with their previous tool. They struggled to create personalized experiences for their franchise network and lacked accurate analytics to track engagement. This became especially critical during the COVID-19 pandemic when timely, relevant communication and checking on franchisee wellbeing were paramount. Their old provider could not offer personalization features and delivered unreliable metrics, such as impossible 200% open rates.

By implementing ContactMonkey’s internal communications platform, the team gained the ability to personalize emails using merge tags and emoji reactions and embed pulse surveys to gauge sentiment. ContactMonkey provided the accurate, granular analytics they needed to track open rates, clicks, and engagement in real-time, allowing them to refine their messaging. As a result, they achieved a 90% open rate on CEO updates within two days and could finally ensure vital travel news and support resources were reaching their franchise partners effectively.

Travel Counsellors

Dave Purcell

Community Manager