Case Study: Widener University doubles newsletter frequency with ContactMonkey

How to Create Engaging Employee Emails in Outlook

Widener University, a private educational institution, faced the challenge of re-envisioning its internal communications following a rebrand. The communications team needed a solution that integrated directly with Outlook to send engaging, branded email newsletters, utilizing their pre-existing distribution lists without requiring external management. They turned to ContactMonkey to find this solution.

By implementing ContactMonkey's internal email builder and Outlook integration, Widener created on-brand, responsive newsletters sent directly from their inbox. This solution allowed them to double their newsletter distribution frequency, improve cross-departmental alignment, and track engagement to inform their content strategy. ContactMonkey enabled the university to scale the tool across multiple departments while ensuring all communications remained consistent with the university's new brand identity.

Widener University

Jessica Reyes

Assistant Director of Communications