Case Study: Cortland boosts internal communications engagement with ContactMonkey

How to Create Customized Internal Communications Using ContactMonkey’s Email Analytics

Cortland, an international real estate company with thousands of employees, faced a significant challenge in personalizing its internal communications, especially after the shift to remote work. Without detailed analytics from their previous Outlook templates, the head of internal communications, Kim Norton, had no visibility into open rates or engagement and could not ensure that vital emails were being read or displayed correctly. This lack of data made it difficult to tailor content and connect with a dispersed workforce, prompting the need for a solution like ContactMonkey.

Implementing ContactMonkey provided Cortland with in-depth email analytics and a responsive HTML template builder. The team gained insights into open rates, click-through rates, and optimal send times, allowing them to create highly customized and on-brand communications that resonated with employees. As a result, Cortland can now continuously increase engagement with its internal content by basing its strategy on comprehensive metrics, ensuring messages are both captivating and delivered without distortion.

Cortland

Kim Norton

Head of Cortland’s Internal Communications Team