Case Study: Thumbtack achieves 0 unsubscribes and higher engagement with ContactMonkey

How Thumbtack Avoided Unsubscribers By Switching from an External Marketing Tool to ContactMonkey

Thumbtack, a home management platform, was facing a significant challenge with its internal communications. Their team, led by Head of Internal Communications JD Norton, was using an external marketing email tool that automatically included an unsubscribe link. This led to employees unsubscribing from vital company-wide updates, forcing the team to manually manage opt-outs. They needed a dedicated internal communications solution, specifically one with robust design features and seamless Gmail integration, to prevent this issue.

The company implemented ContactMonkey, an internal communications software. This solution provided Gmail-integrated, professional HTML templates that eliminated the automatic unsubscribe button. The platform's easy-to-use design features allowed Thumbtack to create engaging, on-brand newsletters. As a result, Thumbtack completely eliminated unsubscribes for internal emails and achieved an 82% open rate on their global newsletters, ensuring critical information was received by all employees.

Thumbtack