Case Study: IDP improves internal communications with ContactMonkey

How ContactMonkey’s Data-Driven Solution Helped IDP Develop Customized Internal Communications

IDP, a global leader in international education services, faced a challenge in understanding the effectiveness of its internal communications. Without analytics, they struggled to know if their key messages were being received and read by their global team. They needed a solution to help them gauge employee engagement and preferences. This led them to partner with ContactMonkey to use its data-driven internal communications platform.

By implementing ContactMonkey, IDP’s team gained access to crucial email analytics, including open rates and click-through rates. These insights allowed them to pinpoint engagement issues, design more effective email templates tailored to employee needs, and set realistic, goal-oriented KPIs. According to the case study, ContactMonkey’s solution provided the data needed to drastically improve engagement with their internal communications, enabling the team to continuously boost the impact of their messaging.

IDP