Case Study: Joules achieves 90%+ email open rates with ContactMonkey

How ContactMonkey Helps Joules Reach Email Open Rates of 90% and Higher

Joules, a UK-based clothing and lifestyle retailer, faced a significant challenge in engaging its distributed workforce with internal communications, especially after transitioning to remote work during the COVID-19 pandemic. Their Senior Manager of Communications, Jessica Davies, lacked visibility into whether employees were reading emails and what type of content they preferred, as their previous tools provided no reliable analytics.

By implementing ContactMonkey's internal communications software, Joules gained a solution with agile design capabilities for creating branded templates and, crucially, powerful analytics and embedded pulse surveys. This allowed them to send targeted, data-driven emails and gather frequent employee feedback. Using ContactMonkey, Joules consistently achieved email open rates of 90% or higher, replaced lengthy annual surveys with more engaging pulse checks, and was able to tailor content based on precise engagement metrics.

Joules

Jessica Davies

Senior Manager of Communications, Engagement, and Inclusion