Case Study: Chickasaw Nation Industries boosts employee engagement with ContactMonkey

How CNI Was Able to Boost Employee Email Engagement With ContactMonkey

Chickasaw Nation Industries (CNI), a holdings company managing 14 diverse LLCs, faced a significant challenge in engaging and connecting its widespread workforce. Their previous email marketing tool, Mailchimp, provided limited reporting and design capabilities, making it difficult to track if vital communications and training materials were being opened by employees. Needing a dedicated internal communications platform, CNI turned to the vendor ContactMonkey for a solution.

By implementing ContactMonkey, CNI’s internal communications team utilized interactive email templates with embedded GIFs, videos, and smartlinks to boost engagement. The platform’s detailed analytics allowed them to track open rates and click-throughs accurately, while embedded pulse surveys provided direct employee feedback. This led to a measurable breakthrough in training engagement, with more employees proactively requesting resources, and gave the team the insights needed to tailor their communications for greater impact.

Chickasaw Nation Industries