Case Study: Coltorti enhances personalised luxury shopping with Contactlab

Tailoring the Shopping Experience with the Full Suite

Coltorti, a luxury fashion retailer with six flagship boutiques, an e-commerce channel, and a phygital concept lab, wanted a more advanced way to understand customers, personalize communications, and improve conversions across the shopping journey. To meet these goals, Coltorti turned to Contactlab and its Marketing Cloud suite, including engagement marketing tools designed to support autonomous integration and multi-channel customer engagement.

Contactlab helped Coltorti centralize customer data, build digital identities, segment audiences by demographics and behavior, and deliver customized messages with responsive templates aligned to brand guidelines. The platform was integrated in just 32 days, and the results included a 45% open rate for abandoned cart emails, supporting stronger customer engagement and sales performance.

Coltorti

Alessandro Pesarini

E-commerce Manager