Case Study: Purina Achieves Stronger Customer Engagement with Contactlab

Purina - Customer Case Study

Purina, the petcare division of Nestlé Italia, worked with Contactlab to strengthen its customer engagement strategy and make communications more personal and effective. The challenge was to customize relationships with pet owners, build loyalty over time, promote the PURINA product family, and celebrate the brand’s connection with customers.

Contactlab implemented the Contactsend platform with advanced behavioral segmentation, automated email campaigns, and ongoing strategic and creative support. The solution helped Purina achieve 70% active users in the database, a 98% deliverability rate, 78% average open rate for Pro Plan campaigns, and a 56% average CTR for reward campaigns, earning recognition at the DMA Echo Awards.

Purina

Chiara Zampieri

Digital Communication, CRM & E-commerce Manager