Case Study: lastminute.com group boosts engagement with Contactlab

Lastminute.Com Group Communicating Through Dynamic Personalisation

lastminute.com group, one of the world’s top online travel companies, worked with Contactlab to improve customer engagement, increase repeat bookings, and better segment audiences based on behavior. The project centered on dynamic personalization across the customer journey, using Contactlab’s platforms and professional services for large-scale, multi-brand email communications.

Contactlab implemented an integrated segmentation and email delivery ecosystem that monitored user behavior over time and delivered personalized static, dynamic, and live-content emails in real time. The result was a 95% deliverability rate, a 20% higher open rate for dynamic versus static campaigns, and a 15% lift in click-through rate, helping lastminute.com group create more relevant communications and stronger customer loyalty.

lastminute.com group

Nicola Fontana

Head of Customer Audience and CRM Strategy