Case Study: Arduino improves user experience and personalized marketing with Contactlab

Arduino has Chosen Contactlab to Assure the Best User Experience on Its 20 Websites and Two International E-Commerce

Arduino, the open-source hardware and software company, needed a way to unify its fragmented user data and improve the experience across 20 websites and two international e-commerce sites. To solve this, Arduino chose Contactlab and its Marketing Cloud suite, including Contacthub, to centralize userbase management, simplify logins, and support more consistent digital marketing.

Contactlab helped Arduino merge databases, integrate the platform with internal and third-party systems, and automate multichannel communications. As a result, Arduino improved message deliverability, gained centralized visibility into user events, and could finally measure email campaign performance more effectively, while also launching e-commerce quickly with more personalized communications.

Arduino

Luca Cipriani

CIO - Cloud Business Manager