Case Study: ASDA achieves rapid, auditable product withdrawal alerts with ContactEngine

Asda - Customer Case Study

ASDA needed a fast, reliable way to alert more than 600 store managers across the UK whenever a product had to be withdrawn from shelves urgently. ContactEngine provided a communication toolkit to help ASDA rapidly notify the right people about defective, sensitive, or otherwise problematic products and make sure the recall process started immediately.

Using ContactEngine’s secure voice and dashboard solution, authorised ASDA staff can record a message or launch a recall from a 24/7 interface, which automatically calls store managers and confirms receipt by keypad response. ContactEngine’s automated retries, callback options, and voicemail handling helped ASDA contact all stores within minutes, drive much higher compliance, and keep the process fully auditable.

ASDA