Case Study: Maxeda achieves 4% add-to-carts with Constructor.io

The Partnership That Increased Add-to-Carts by 4% for Maxeda DIY

Maxeda DIY Group, the largest home improvement retailer in Belgium, the Netherlands, and Luxembourg, needed a better way to manage product search and discovery across its ecommerce sites. The company wanted to move away from a dated, monolithic platform and improve poor search results, while supporting Dutch and French across its region.

Constructor.io provided Search, Browse, Recommendations, and Merchant Intelligence, including Cognitive Embeddings Search and A/B testing through Merchant Intelligence. Maxeda DIY said Constructor.io helped reduce search reformulations by 21.58% and drove a +10% increase in Search CTR, a +4% increase in Browse CTR, and a +4% increase in add-to-carts.

Maxeda

Oleksandra Grafova

Manager Digital