Case Study: Target Australia grows search revenue by A$13M with Constructor.io

Target Australia grows search revenue by A$13M with Constructor.io

Target Australia, a major general merchandise retailer, was hindered by a legacy search and discovery platform that lacked actionable insights, required specialist tuning, and made site merchandising a manual process. To achieve their ambitious digital goals, they sought a new product discovery partner and selected Constructor.io to run a proof-of-concept for its search and recommendations solutions.

Using Constructor's proof schedule, Target saw a data-backed value assessment before fully implementing the platform. The solution driven by Constructor.io delivered significant results, including a 9% increase in search revenue, equating to an additional A$13 million, and a 93% reduction in bounce rate, greatly improving the customer experience and driving key business KPIs.

Target Australia