Case Study: Greentoe.com achieves 22.5% increase in checkouts with Constructor.io

Real-time optimized autocomplete drives conversion lift

Greentoe.com is an eCommerce marketplace where shoppers name their own price for photo, audio, video and music equipment, so maximizing conversion rates is critical. Facing an autocomplete and search challenge—its prior search vendor required manual ranking adjustments across thousands of SKUs and couldn’t respond to conversion behavior—Greentoe.com turned to Constructor.io’s autocomplete service for a more dynamic solution.

Constructor.io implemented real-time re-ranking algorithms that analyze behavioral signals and conversion data to personalize autocomplete results, with time-to-market under a week. Constructor.io’s approach drove a 22.5% increase in successful checkouts, optimized 51% of sessions, and served hundreds of thousands of personalized query results, substantially improving user experience and conversion.

Greentoe.com

Andrew Kurland

CTO