Case Study: Princess Auto achieves 22% conversion growth and 247% revenue-per-visit increase with Constructor.io

Princess Auto Increases Learning Capabilities and Improves Search & Autosuggest with Constructor’s Product Discovery

Princess Auto, a privately owned Canadian retail chain, needed to improve on-site product discovery after struggling with legacy search (Endeca) and unsatisfactory Oracle Commerce Cloud results that required heavy manual merchandising. With limited engineering bandwidth and a need to keep the site’s look and feel consistent, Princess Auto turned to Constructor.io and its Product Discovery solution to add learning capabilities and smarter search & autosuggest.

Constructor.io worked closely with Princess Auto—running a proof, meeting weekly, and tuning search, autosuggest, category browsing and landing pages—to uncover issues like zero-result queries and fractured journeys and to optimize results sitewide. After going live with Constructor.io, Princess Auto saw immediate gains: +14.25% AOV, +22% conversion rate, and +247% revenue per visit, along with faster search adoption and better customer experiences.

Princess Auto

Dave Matthes

Imagination Leader